NJ Restaurant | Digital Marketing & Advertising Case Study

GOAL:
Increase Online Visibility & Brand Awareness | Increase Revenue by 50% YOY.

Project Start Date: March 28, 2016
Project End Date: This project is ongoing.

About Our Client

A Spanish restaurant preparing quality Galician food (tapas) and offering exceptional service in a relaxed environment for couples, families, businessmen, and women who enjoy making new connections or simply relax following a long day’s work.

Client Discovery

Challenges: The restaurant was opened for less than 12 months when we started this partnership. It had a website but was lacking content and a plan to leverage it’s marketing capabilities to experience significant online growth. The restaurant is away, hidden from the main busy streets of the city where most of the competition is present.

Digital Marketing

We are using a mix of SEO, Local SEO, PPC Ads and Social Media (organic & Ads). The strategies were all introduced progressively as our customer/client relationship grew.


Start Date: Nov 2017
End Date: Ongoing


Results:

+150% revenue increase the first year.

+100% revenue increase the second year.

Increased from 0 up to 1,694 sessions per month from organic search traffic between November 2017 and April 2019.

Increased from 0 to 2000 sessions per month in “referral” traffic between November 2017 and April 2019.

1,096.26% Increase in traffic from Jan 1, 2019 – Dec 15, 2019 vs Jan 1, 2017 – Dec 15, 2017


Increased visibility in 5 search engines by 26% for a total of 100 tracked keywords and took the lead over the competition who have all been established for a decade or longer.

Increased visibility on maps by 42%.

Leading with “Newark Mobile” and “Newark MAPS” visibility amongst the local competition for the relevant keywords with a total of 54% visibility on mobile and 59% on Newark MAPS.

Increased Google My Business driving direction requests by 61%.
Increased phone calls by 54%.

Jan 2018 Google my Business Performance
November 2019 Google My Business Performance
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